When Brian Swichkow wrote a post on Reddit about how he pranked his roommate he had no idea that it would turn into a viral marketing machine, generating over 5,000,000 impressions on Reddit and launching his business. In this interview he explains how he did it and how he has continued to use viral marketing to promote various different digital businesses.
- To read about Brian’s Facebook prank: GhostInfluence.com/prank
- Check out Brian’s site: ghostinfluence.com/
- To find Brian on social media: @ghostInfluence
Transcription Episode 95: A Viral Marketing Strategy That Led To 5,000,000 Impressions And Launched A Business – With Brian Swichkow
Welcome to the Entrepreneur Ignited Podcast, a podcast designed to skip the hype, skip all the BS and bring you real actionable tips and strategies to help you grow your digital business online.
This is your host, Derek Gehl, and today we’re going to be diving deep into a topic that I’m constantly getting questions about and that’s viral marketing.
Today’s guest is really a master in viral marketing. Some of the viral marketing things he’s done have just been incredible. Single post that generated 5 million impressions on Reddit. He launched an eCommerce store that generated 156,000 page views in the first 24 hours. A software project that pulled 11,000 page views, 563 email sign ups in the first 30 minutes. I mean these are just a few of his viral marketing accomplishments.
Today we’re going to pick his brain, figure out how this whole viral marketing thing works, how he’s created so much success with that. Without further adieu, I’d like to welcome the founder and creator of GhostInfluence.com, Brian Swichkow to the show.