Archives for Paid Advertising

How To Buy Traffic To Your Website With Mike Hill

Links: Find Mike at MikeHill.me Mike uses MikeHill.me to measure and interpret his data. Summary: In this episode, media buyer extraordinaire Mike Hill shares his non-politically correct and candid opinions and advice on how to buy traffic to your website. We talk about how the industry has changed, how you should be buying media, paid traffic strategies, and just how profitable
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Google Adwords Warning… A Lesson To Us All!

  Last night I received an email from Google Adwords about one of my accounts. The message stated that some of my URL’s were in violation of their “Landing Page and Site Policies”. If you’ve received one of these messages then you know the sinking feeling you get in the pit of your stomach when you see that subject line: “Your
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How I Choose Profitable Keywords…

I love pay-per-click marketing for the simple fact that I can cast a wide net and quickly test multiple keywords, determine which ones are driving sales, which are not and then take most profitable keywords and optimize my site so I also rank for them organically. But if you’re just starting out, and don’t have it in the budget to
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ReTargeting: How it will increase your sales…

If you are selling a product online and you’re not using Retargeting, then you are potentially missing out on a bucket of sales. I’ve been using Retargeting in a few different markets with great success over the past six months… when I first started I was actually shocked at how good the results were…
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Adwords – Broad Match With ‘Modifier’…

I may be a little late to the game on this one since it looks like it has been around for a few months but I thought I would post this anyway… It looks like Google Adwords has added another handy “keyword matching” option that splits the difference between “broad match” and “phrase/exact match”. Here is the explanation:
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4 Fatal Mistakes On Groupon Marketing

Groupon is a huge success story. In fact it was recently valued at $25 billion which is way too high in my books but I am not going to debate ‘valuation’ in this post… I will save that one for later 🙂 Today I want to get a little rant off my chest… You see my wife Coralynn is an
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