Adwords – Broad Match With ‘Modifier’…

I may be a little late to the game on this one since it looks like it has been around for a few months but I thought I would post this anyway…

It looks like Google Adwords has added another handy “keyword matching” option that splits the difference between “broad match” and “phrase/exact match”.

Here is the explanation:

You implement the modifier by putting a plus symbol (+) directly in front of one or more words in a broad match keyword. Each word preceded by a + must appear in the user’s search exactly or as a close variant. Depending on the language, close variants will include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) are not considered close variants. The broad match modifier gives you more reach than phrase match because the broad match modifier allows for additional word(s) to be before, between, or after the keyword that’s been modified with the (+) sign.

I was pretty happy to see this since I’ve always been frustrated with the ‘crap’ broad match throws in, costing buckets of money until the ‘crap’ is manually shoveled out (excluded) and then on the other side of the coin, I hated how much time it took to setup a campaign that was entirely phrase or exact match.

Finally… a happy medium. Maybe.

Now I am posting this before actually seeing any results, so my next post maybe about how this did not work as described, and cost me a bucket of money but for now I’m happy 🙂

Do you have any experience with the new broad match modifier? Leave a comment below… would love here about it.

Happy Wednesday everyone!

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